College of Journalism and Communication
University of Florida
Education
University of Florida | Gainesville, Fla.
Ph.D. in Mass Communications, 2020 – Present
Research Areas: Journalism and Law
Dissertation: “Trust and Action: Examining the Effect of Media Trust on Political Trust and Political Participation” (proposal in progress)
Qualifying Exams: Defended April 2023
Ball State University | Muncie, Ind.
M.A. in Digital Storytelling, 2008 – 2010
Thesis: “An Analysis of Community News Web Sites:
A Comparison of Local News Web Sites to Indicate Industry Trends”
Project: Alhur: The Free Ones
Documentary about Iraqi refugees who were resettled in Indianapolis
Ball State University | Muncie, Ind.
B.S. in Journalism (News-Editorial) with Honors
Minors: Political Science and Digital Media (Production)
Teaching Experience
University of Florida | Gainesville, Fla.
Graduate Assistant
Fall 2020 - Present
Classes Taught:
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Mass Media Law (MMC 4200): Spring 2023 - Fall 2023 (In-Person)
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Multimedia Reporting Lab (JOU 3346): Summer 2021 – Fall 2021 (Hybrid)
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Reporting Lab (JOU 3101): Spring 2021 (HyFlex)
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Applied Journalism (Capstone- JOU 4950): Fall 2020 (Online Only)
Savannah State University | Savannah, Ga.
Tenure-Track Assistant Professor of Journalism
Fall 2014 – July 2020
Highlights
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Taught 4/4 load, advised academically, and served in media advising role.
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Introduced open records requests, blogging, video editing and data visualization into curriculum.
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Organized and led group of students to cover the opening of the National Museum of African American History and Culture in 2016
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Created course partnerships with ProPublica, the Southern Center for Human Rights, the Wall Street Journal, Monthly Media, and the Savannah Morning News.
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Developed portfolio templates and presentations for students to use
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Led two study abroad trips to Panama.
Classes Taught:
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Practicum (Capstone- COMM 4106): Fall 2018 – Spring 2020 (Hybrid)
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Magazine Writing (COMM 4170): Spring 2019 and Spring 2020 (Hybrid)
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News Writing and Reporting (COMM 3105): Fall 2014 – Spring 2020 (Hybrid and Online-Only)
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Multimedia Design & Production (COMM 3110): Fall 2014 – Summer 2020 (Hybrid and Online-Only)
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Copy Editing (COMM 4201): Spring 2019 (Hybrid)
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Feature Writing and Reporting (COMM 3201): Fall 2018 (Hybrid)
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Women in the Media (COMM 2107): Fall 2018 (Hybrid)
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Advanced Writing and Reporting in Panama: Summer 2018 (Study Abroad)
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News Reporting and Writing in Panama: Summers 2018 and 2019 (Study Abroad)
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Intro to Communications Research (COMM 4810): Spring 2016, Summer 2017 (Hybrid and Online-Only)
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Special Topics: Multimedia Business Reporting: Spring 2015 (Hybrid)
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Newspaper Production (COMM 4211): Spring 2015 (Face-to-Face)
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Writing for Multimedia (COMM 2101): Fall 2014 – Spring 2019 (Hybrid and Online-Only)
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Scriptwriting for Multimedia: Fall 2014 (Hybrid)
Savannah State University | Savannah, Ga.
Instructor of Multimedia Journalism
Fall 2013 – Spring 2014
Classes Taught:
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Scriptwriting for Multimedia (COMM 3303): Fall 2013 – Spring 2014 (Hybrid)
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Writing for Digital Media (COMM 2101): Fall 2013 – Spring 2014 (Hybrid)
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Multimedia Publishing (COMM 3110): Fall 2013 – Spring 2014 (Hybrid)
Ball State University Department of Journalism | Muncie, Ind.
Instructor of Journalism
January 2011 – May 2011
Classes Taught:
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Newsgathering Techniques: Spring 2011 (Face-to-Face)
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Foundations of Journalism: Spring 2011 (Face-to-Face)
Ball State University Department of Journalism | Muncie, Ind.
Adjunct Faculty Member
August 2010 – December 2010
Class Taught:
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Foundations of Journalism: Fall 2010 (Face-to-Face)
Ball State Department of Telecommunications | Muncie, Ind.
Graduate Assistant/ Instructor
August 2008 – May 2010
Classes Taught:
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News Writing: Spring 2009 – Spring 2010 (Face-to-Face)
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Web Writing: Spring 2010 (Co-Teacher; Face-to-Face)
Research and Scholarship
Publications
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Sparks, J., LoMonte, F., & Rubin, A. (2023). How Covid-19 has affected college newspapers: A mixed-methods study. Newspaper Research Journal. 10.1177/07395329231170195
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Sparks, J. & Hmielowski, J.D. (2023). At the Extremes: Assessing Readability, Grade Level, Sentiment, and Tone in US Media Outlets. Journalism Studies, 24(1), 24-44. 10.1080/1461670X.2022.2142646
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Smith, M. and Sparks, J. (2023). The Place Matters: A Case Study of How Short-Term Study Abroad Adds Measurable Change for Assessments in Pre-Existing Courses. In A.P. Stevenson & K. Abraham (Eds.), The Half Yet Told: Study Abroad and HBCUs (Chapter 8). The Forum for Education Abroad.
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Trammel, J., Smith, M., Omunga, P., & Sparks, J. (2021). Understanding by Design (UbD) Framework to Explore Teaching and Learning Practices at an HBCU: An Interdisciplinary Approach. In J. Galle (Ed.), Campus Conversations: Student Success Pedagogies in Practice (Chapter 6). Rowman & Littlefield.
Presentations
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Mitson, R. & Sparks, J. (2023, November). What Female Leaders Read: A Thematic Analysis and Feminist Consideration of Women’s Leadership Articles in Harvard Business Review [paper session]. National Communication Association 109th Annual Convention, National Harbor, Maryland.
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Sparks, J., Anderson, J., & Alarcon, A. (2023, August 7). Sounding the Alarm: Legal Implications of Evolving College Media Independence [paper session]. 106th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.
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Sparks, J., Louis, J.D., Mitson, R., & Shin, J. (2023, May 27). Fake It ‘Til You Make It: Linking Behaviors of Untrustworthy News Websites [paper session]. 73rd Annual International Communication Association Conference, Toronto, Canada.
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Bailey, R., Hmielowski, J., Hutchens, M., Ichiplani, P., & Sparks, J. (2023, May 27). Using Primary Motivational Aspects of GMO Foods to Shift Attitudes [paper session]. 73rd Annual International Communication Association Conference, Toronto, Canada.
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Shao, C., Nah, S., Heffron, E., & Sparks, J. (2023, April 15). Conceptualizing Trust: Causes, Components, and Consequences [paper session]. Broadcast Education Association, Las Vegas, Nevada.
**Top Research Presentations, Open 2nd Place Paper
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Grover, R., Sparks, J., Nguyen, M., & Johnson, B. (2022, August 2). How a Little Goes a Long Way: Celebrating the Winning Research of the Inaugural Michael Hoefges Graduate Student Research Fund [panelist]. 105th Annual Conference of the Association for Education in Journalism and Mass Communication, Detroit, Michigan.
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Sparks, J. (2022, August 3). News Audience Trust in Open Records: How Political Trust Moderates News Audience Perceptions of Credibility in Open Records used in Political Journalism [paper session]. 105th Annual Conference of the Association for Education in Journalism and Mass Communication, Detroit, Michigan.
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Sparks, J. & Waddell, T.F. (2022, August 5). Is Readability a Heuristic? Assessing Readability Effects on Credibility Judgments in News [paper session]. 105th Annual Conference of the Association for Education in Journalism and Mass Communication, Detroit, Michigan.
**Top Paper, First Place, Newspaper and Online News Division
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Sparks, J. (2022) Man and Machine: Do Facebook Users Believe False Information Warnings More When They’re Attributed to Algorithms than Fact-Checkers? [Paper session]. 72nd Annual International Communication Association Conference, Paris, France.
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Sparks, J., Hmielowski, J.D. (2022) At the Extremes: Assessing Readability, Grade Level, Sentiment, and Tone in US Media Outlets [Poster session]. 72nd Annual International Communication Association Conference, Paris, France.
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Sparks, J., LoMonte, F., & Rubin, A. (2022) How COVID-19 has affected college newspapers: A mixed-methods study [Paper session]. AEJMC Midwinter Conference, Norman, Oklahoma.
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LoMonte, F., Sparks, J., & Rubin, A. (2021) Surveying the College Media Financial Landscape [Conference session]. Fall National College Media Convention, virtual, United States.
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Waddell, T.F., Sparks, J., & Moss, C. (2021). Measuring Sexist Stereotypes about Female Reporters: Scale Development and Validity [Paper presentation]. Association for Education in Journalism and Mass Communication, virtual, United States.
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Trammel, J., Smith, M., Sparks, J., & Omunga, P. (2020). Understanding by Design (UbD) Framework to Explore Teaching and Learning Practices at an HBCU: An Interdisciplinary Approach [Conference session]. SoTL Commons Conference, Savannah, GA, United States.
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Sparks, J. and Birzer, D. (2019). Twitter for Action: An Analysis of Twitter Use for Protest at a Southeast HBCU [Conference session]. Georgia Communication Association, Morrow, GA, United States.
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Smith, M. and Sparks, J. (2019). The Place Matters: How to encourage cultural interactions through study abroad [Conference session]. Georgia Association of International Educators, Savannah, GA, United States.
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Gaede, F., Jorgensen, J., Rosener, A., Schultz, T., Sparks, J. and Starkel, A. (2017). Using Storytelling to Share Research in a Time of Mistrust [Conference session]. Triangle Scholarly Communications Institute, Chapel Hill, NC, United States.
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Sparks, J. (2015). Troll-Slaying: An analysis of the way two women handled comments and threats from people online [Paper presentation]. Biennial Women and Gender Studies Symposium, Augusta, GA, United States.
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Kerman, J., Trent, M., Carlson, N. (2010). The Mommy Factor: A survey of mothers employed in television newsrooms [Paper presentation]. Broadcast Education Association Conference, Las Vegas, NV, United States.
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First Place, Debut Category, Gender Issues Division
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Kerman, J. (2010). The Alhurs. Multicultural Poster Session, Ball State University, Muncie, IN, United States.
Creative Work
Kerman, J. (Director and Producer). (2011). Alhur: The Free Ones [Documentary; DVD]. Department of Telecommunications, Ball State University. https://youtu.be/Qacn16t5leU
Fellowship
Back to the Newsroom Fellowship
Wall Street Journal
Sponsored by the International Center for Journalists
May – August 2014
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Worked in the Wall Street Journal newsroom for 10 weeks to study the processes used to disseminate data-based information to news audience.
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Consulted with the Wall Street Journal to help increase African-American participation in internship programs.
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Created a course in partnership with the Wall Street Journal to better prepare Savannah State students for business reporting in Spring 2015.
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Presented to Journalism and Mass Communications faculty in Fall 2014 about the key needs of the industry and how the department could better prepare students for those needs.
Service and Committee Work
Student Media Advising
Tiger's Roar News Outlet
Faculty Adviser (January 2014 - July 2020)
Highlights:
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Joined College Media Association and adopted its code of ethics (January 2014)
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Joined Georgia Collegiate Press Association (August 2014)
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Since joining, four students received a total of $9,000 in scholarships and one student earned a paid internship through organizational affiliation.
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Participated in the GCPA Better Newspaper Content
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Improvement Award, 3rd Place, 2015
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News Photography, 2nd Place, 2016
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Feature Photography, 3rd Place, 2017
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Investigative Reporting, 3rd Place, 2018
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Layout and Design, 3rd Place, 2018
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Best Campus Community Service- News, 3rd Place, 2019
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Layout and Design, 3rd Place, 2019
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Improvement, 3rd Place, 2019
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Best Column, 1st and 2nd Place, 2019
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Best Photograph- Editorial/Feature, 3rd Place, 2019
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Best Photograph- News, 3rd Place, 2020
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Arranged for student journalists to gain access to on-campus distinguished speakers including Nikki Giovanni, Al Roker, Dana Perino, Tim Dunbar, and Celeste Headlee
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Guided student coverage of breaking news on campus including three fatal shootings and a fire.
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Showed students methods for obtaining open records for investigative reporting.
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Partnered with academic courses to ensure efficient ways for students to participate in student media.
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Submitted work to the Hearst Journalism Awards
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Feature Writing, 10th place, 2019
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Partnered with the Region 3 Society for Professional Journalists and served as hosts for 2019 conference
Student Organization Advising
Society for Collegiate Journalists- Savannah State chapter
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Established in 2018 as a departmental honors organization
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Participated in SCJ Awards
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News Reporting, 3rd Place, 2019
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Editorial, 1st Place, 2019
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Southern Regional Press Institute
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Director of 69th Annual Conference (2019-2020)
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Served on Planning Committee (2014-2020)
Presentations at SRPI
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Discussion Moderator and Technical Director (February 2021)
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Print and the Pandemic: The Role of Print in the Increasing Virtual Age
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Committees
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Faculty Senate Committee for Online Teaching and Learning (2018-2020)
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University Plagiarism Task Force (Fall 2015)
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Honors Advisory Council (2019-2020)
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College Curriculum Committee (2019-2020)
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College Freshman Year Experience Committee (2018-2019)
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Department Curriculum Committee (2017 - 2020, chair 2019-2020)
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Department Assessment Committee (2016 - 2020)
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Journalism track coordinator, 2018-2020
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Assisted in writing Standards 2 and 6 for 2018 ACEJMC re-accreditation self-study
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Assisted in creation of long-term assessment plan for department for SACS accreditation
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Department Ethics Committee (2018-2019)
Community Service
Association for Education in Journalism and Mass Communication
Law and Policy Division
Graduate Student Liason
August 2022 - Present
College Media Association
Education Committee Member
November 2021 - December 2022
Association for Education in Journalism and Mass Communication
Graduate Student Commission
Graduate Liasion
August 2021 - August 2023
Sigma Chi Professional Journalism Awards
Judge
Newsletters
March 2018
Online News Association Annual Conference (October 2017)
Conference Volunteer
Washington D.C.
Friends of Bluffton Dog Parks (May 2017 - August 2017)
Media Consultant
Bluffton, S.C.
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Created an awareness campaign for social media and community awareness of first public dog park in Bluffton
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Implemented campaign with original video content creation, logo creation and information sessions in community
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Made recommendations for long-term goals for organization for better awareness and communication methods with publics and donors
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Oversaw paid intern for public relations
Larry Peterson Award for Investigative Journalism
Judge
Professional Investigative Reporting
March 2016
Geekend Savannah (November 2014)
Conference Volunteer
Savannah, GA
Y-Press (October 2010 - March 2011)
Volunteer Coordinator
Indianapolis, IN
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Worked with middle school and high school students interested in producing news for the Indianapolis Star
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Coordinated training sessions for new members
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Mentored youth in research methods, interviewing techniques and other mechanisms of journalism.
Honors and Grants
Michael Hoefges Research Fund Award Recipient (January 2022)
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Received $500 for research on media trust and FOIA
Department of Journalism and Mass Communication Department Chair Award (April 2019)
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Given to reward service and dedication to the department beyond the requirements of the position
Presidential Mini-Grant. Savannah State University (March 2015)
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$2,500
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Used to attend the College Media Association Spring Conference in March 2015 in New York City (faculty development).
Broadcast Education Association (April 2010)
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Gender Issues Division
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Debut Research, 1st Place award for paper
Columbia Scholastic Press Association (2008)
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Gold Circle for news writing
Kappa Tau Alpha inductee, 2007
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Journalism Honors Fraternity
Girl Scouts of America, 2004
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Gold Award Recipient
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Lifetime Member
Certifications
Passport to Great Teaching: TA Edition
Certificate: February 2021
Online training for best practices in pedagogy for teaching assistants
University of Florida
Passport to Great Teaching: Online Teaching
Certificate: February 2021
Online training for best practices in online pedagogy
University of Florida
Adobe Education Exchange
Certificate: November 2019
Mobile App Design Course Completion
Online training from Adobe on Adobe XD mobile application prototyping tool.
Online Teaching
Certificate: May 2019
Online training based on Quality Matters through Savannah State University
Virtual Teacher Program Specialization
Certificate Received: February 2016
Online courses from University of California, Irvine
Through Coursera
Professional Memberships
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Association for Education in Journalism and Mass Communications (August 2020 – Present)
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College Media Association
(February 2014 – December 2022)
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Society of Professional Journalists, professional member
(February 2015 – Present)
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Online News Association
(April 2010 – Present)
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National Association of Black Journalists
(October 2016 – October 2017)
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Broadcast Education Association
(February 2011 – February 2012)
Professional History
The Washington Post
Freelance Reporter
Remote
April 2017 – June 2020
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Assisted with research for national sports story.
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Covered breaking news from Southeast region.
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Pitched stories from the Southeast region.
Monthly Media
Freelance Reporter
Remote
August 2018 – May 2020
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Reported on news and features topics appropriate for monthly local magazines, Bluffton Monthly and Hilton Head Monthly
Wall Street Journal
“Back to the Newsroom” Fellow
New York City
June 2014 – August 2014
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Program sponsored by the Knight Foundation through the International Center for Journalists.
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Worked primarily with “Numbers” blog in preparing data-based posts with context and visuals.
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Studied newsroom needs for use in classroom. Created connections between Savannah State University and Wall Street Journal for student opportunities.
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Created special topics course in partnership with the Wall Street Journal.
Various Publications
Freelance writer
September 2012 – June 2014
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Wrote on variety of subjects for Indianapolis Monthly magazine, The Island Packet/Beaufort Gazette, and Hilton Head Monthly magazine.
Bluffton Today
Webmaster
Bluffton, S.C.
January 2012 – September 2012
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Maintained content on blufftontoday.com
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Coordinated a corps of citizen journalists who take pictures and write blogs
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Projected site growth and generate ideas to promote site
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Assisted in production of print publication, as needed
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Created email marketing campaigns for advertising clients for the company
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Covered breaking news and education beat
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Photographed community events for use on website and in print
Various Publications
Freelance writer
Bluffton, S.C.
May 2012 – December 2012
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Wrote on variety of subjects for Indianapolis Monthly magazine, The Island Packet/ Beaufort Gazette, The Bluffton Sun and Hilton Head Monthly magazine
Ball State University Marketing and Communications
Web Project Manager
Muncie, Ind.
August 2010 – December 2010
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Managed six employees
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Interacted with clients to produce product
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Provided projections on multiple, simultaneous projects
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Oversaw migration of content from one CMS to another
AnnArbor.com
Graduate Intern
Ann Arbor, Mich.
July 2009 – August 2009
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Assisted in launch of newly created site after The Ann Arbor News shuttered
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Reported and wrote several stories for site launch
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Helped record and edit video pieces for stories
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Trained reporters on equipment
Movers & Stakers documentary
Web developer
Muncie, Ind.
August 2008 – August 2009
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Designed site for documentary
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Worked with PBS-based television station to meet Web requirements
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Developed site using XHTML, CSS and JavaScript
CNN.com
Intern
Atlanta, Ga.
November 2008
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Assisted with iReport vetting during presidential election
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Helped produce livestream broadcast for website
The Herald Bulletin
Politics Reporter
Anderson, Ind.
May 2007 – August 2008
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Covered city, county, state and national politics, as well as general assignments
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Coordinated coverage for two elections
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Reported for news, features and monthly magazine